Product as a service

From supplier to business partner

Product as a Service

What is PaaS?

PaaS is a modern, advanced type of leasing in which end users do not purchase their equipment. Instead, they buy the right to use it and only pay for what they use – often as part of a complete package comprising, e.g. maintenance, transport, consumables and much more – all for a single monthly fee.

Although PaaS is similar to traditional leasing models in many ways, there are significant differences. In the conventional approach products are generally sold to the lessee or a third party when the leasing period ends. With PaaS the basic idea is that manufacturers and distributors retain ownership of the product throughout its lifespan and continuously ensure that it is maintained and updated – ultimately reusing the materials in new products.

The benefits for your customers are obvious: They avoid large one-off investments in expensive machinery that may become obsolete while achieving a more predictable cash flow, less maintenance, better service, and greater flexibility if their needs change.

Internet of Things

Builds on real-time data

Detailed data on how your products are used, and whether they will soon require service, you can accurately determine how much to charge.

New opportunities

Excellent new revenue opportunities

PaaS means you no longer have to rely on one-off sales and gain a continuous stream of income.

Long-term business partner

A win-win for you and your customers

A PaaS strategy makes developing longer lasting products that can ultimately be reused even more attractive.

Internet of Things

Based on real-time data

PaaS already offers an incredible number of options for putting together attractive payment models. Most people are familiar with smart devices and the Internet of Things, but these are only the tip of the iceberg.

Over the coming years we will see explosive growth in the options available for monitoring machinery and equipment using advanced built-in sensors coupled with access to online, real-time feedback. Equipped with detailed data on how your products are used, how they work, and whether they will soon require service, you can accurately determine just how much to charge your customers.

PaaS provides completely new opportunities to create accurate pricing models that benefit both you and your customers.

New opportunities

We’re with you all the way

PaaS means you no longer have to rely on one-off sales and gain a continuous stream of income as fixed monthly payments throughout the lifetime of your contract with the customer, providing you with a much more uniform and predictable cash flow.

What is more, PaaS gives you completely new opportunities to sell a large number of additional products and services together with the core product. Your earnings will rise and your customers will obtain a better overall solution that makes their daily lives easier.

Service Agreements
Delivery Of Consumables
Insurance
Reporting
And Much More
Get in touch

Let’s talk about a new way of doing business

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Long-term business partner

A win-win for you and your customers

A PaaS strategy makes developing longer lasting products that can ultimately be reused even more attractive. PaaS not only means additional revenue for individual products but also strengthens the sustainability of your business overall.

On top of this your business goals will align more clearly with your customers’, giving you better opportunities to provide targeted products and services of higher value.

In other words, you transition from supplying stand-alone products to becoming an integrated, long-term business partner for your customers, which will increase your yields and benefit your customers’ businesses.

For you


Better sales opportunities due to lower one-off investments
Fewer barriers to purchase


Own your own products throughout their lifetime


Products last longer due to better maintenance and ongoing upgrade opportunities


Higher earnings through increased opportunities to sell services and longer-term customer relationships


Ability to predict maintenance of equipment and products before they break


For your clients


No large one-off investments
More liquid capital


Flexibility to change products to suit your current needs Reduced risk of having outdated or obsolete equipment


Equipment and machinery always up to date, helping you achieve a greener profile


Easier daily life and more stable business


More stable production with machinery and equipment always guaranteed to run optimally